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Redefining Banking For Women: Trends & Takeaways From FinTank Chicago

Earlier this week, I was invited to speak at an event called Women In FinTech Initiative (WIFI), a conference held at FinTank - Chicago’s FinTech Hub - to provide visibility, community, and resources for women in the financial technology industry.

As you can imagine, with a room full of female attendees, there was much debate with many engaging conversations on how to be successful when designing solutions with them in mind and how to better drive inclusion for the 51% of the planet; women.

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Topics: fintech women, women and banking, women in tech, Financial services for women, shebanking, FinTank Chicago, Women in FinTech

Author: Miriam Ballesteros on Mar 16, 2018

6 Ways to Offer Women Banking Happiness

Wakeful Nights: Women & Their Finances

Women decide on some 80% of all purchases across the board and are the main owners of 52% of bank accounts, yet they do not feel understood, satisfied, or that their needs are being met by banks or financial institutions. We have discovered that the vast majority of women feel detached from the world of finance, its culture and jargon, putting them at a disadvantage when it comes to taking control of their financial futures, and making daily decisions with a sense of security. In short, banks do not connect with women.

A lack of financial education, poorly-targeted messages and a male-dominated conversation mean that women are misinformed and worry more than men about their finance wellbeing. What Should the Woman-Friendly Bank Offer?

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Topics: Financial services for women, fintech women, FemTech, women and banking, women in tech

Author: Aoife Crean - Content Manager on Mar 8, 2018

Getting to Know the Women in Data Science: An Interview With Sandra Real

Sandra Real is a Data Engineer Team Lead at STRANDS. Her career has revolved around the analytics industry and the development and use of data technologies for more than fourteen years, and she is a firm believer that there’s nothing more dynamite than data.

With a focus on Oracle Databases, Sandra’s expertise in data architecture, administration, and implementation has grown significantly as DBA at Hewlett Packard, NexTReT and TIPSA. She’s a programmer and all-round dataholic.

But that’s not all. Sandra is refreshingly honest, mother to a three-year-old son, and a total tour de force. Here’s her story:

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Topics: fintech women, women and banking, women in tech, Financial services for women

Author: Miriam Ballesteros on Mar 5, 2018

SME Finance Forum Interview Series: Maya Margie Younes on Women's Financial Inclusion

Maya Margie Younes is the Head of Marketing at BLC Bank with 20 years’ experience in the banking sector. Before moving her focus to BLC, she had spent several years at American Express Bank, involved in various roles such as business development, strategy and risk management. She played a pivotal role in the strategy and implementation of the Women’s Empowerment program encompassed by the We Initiative focused on gender equality at BLC. When Maya joined BLC Bank, there was no marketing department or strategic positioning in place, and since then she has restructured the brand image as one of the leaders in Lebanon.

We recently met with Maya at the SME Finance Forum in Berlin to learn more about her achievements in banking and women’s empowerment in Lebanon.

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Topics: digital banking, financial inclusion, women and banking, shebanking, Financial services for women

Author: Vaida Pakulyte on Dec 15, 2017

The Future of Financial Services: 5 Mega Trends from Money20/20

Several of the STRANDS team recently traveled to Las Vegas to attend Money20/20 – the world’s largest payment and financial services event.

We had a great time connecting with market leaders, smart people, and other innovative companies like ourselves, making an impact on the FinTech ecosystem.

 

Although it was physically impossible to attend all sessions, we managed to pick out five nuggets of information that we found particularly interesting in the game-changing world of money. 

Ready? Let’s get started.

 

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Topics: women and banking, Financial services for women

Author: Miriam Ballesteros on Nov 7, 2017

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