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Dear Banker, We Need to Talk About UX

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly,  the financial industry is not immune to their impact.

The reality is that more agile and digital-only banks like N26, Moven and Simple, are fundamentally changing the relationship people have with banks.  Digital only-banks have reshaped what used to be a simple transactional relationship and if big banks want to follow suit, user experience is where they need to excel. Given rapidly evolving needs and consumer behavior, banks should start creating humanized digital experiences today's consumers expect.

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Topics: user experience, digital banking, Digital Transformation, design for finance, personalized finance

Author: Vaida Pakulyte on May 23, 2017

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