Mobile is without doubt the present of banking and a pillar of the consumer’s pursuit for relevant, on-hand amenities. While digital doesn’t just mean good things for the customer; financial institutions are interested in the online model as it is significantly less expensive, more accessible, and can produce more customer intelligence than traditional banking.
But what is the challenge in digital banking transformation? With this shift into mobile, the bank will need to rethink traditional business models, define new revenue sources and above all, keep the customer interacting and engaging in a new way.
That’s exactly when relationship banking comes in.