Wakeful Nights: Women & Their Finances
Women decide on some 80% of all purchases across the board and are the main owners of 52% of bank accounts, yet they do not feel understood, satisfied, or that their needs are being met by banks or financial institutions. We have discovered that the vast majority of women feel detached from the world of finance, its culture and jargon, putting them at a disadvantage when it comes to taking control of their financial futures, and making daily decisions with a sense of security. In short, banks do not connect with women.
A lack of financial education, poorly-targeted messages and a male-dominated conversation mean that women are misinformed and worry more than men about their finance wellbeing. What Should the Woman-Friendly Bank Offer?
