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FinTech Pulse

Invisible Banking: How to Make Saving Easy

In the 1960s, Stanford University conducted the so-called Marshmallow Experiment, a study conducted by Professor Walter Mischel in which a child was offered the choice of being able to eat a single marshmallow now, or if they waited 15 minutes, two. As you can imagine, some children resisted whilst others went for instant indulgence, eating the marshmallow right away.

This experiment shed unexpected light on people’s nature, their motivations, including their financial decision-making.

Good impulse control turned out to be a predictor of success and fulfillment of long-term goals. In other words, we can choose to have something now, or we can choose to have something bigger and better at a later time in life - by saving.

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Topics: FinTech, Digital Transformation, digital banking, design for finance, behavioral economics

Author: Vaida Pakulyte on Mar 21, 2018

Behavioral Economics in Digital Banking: Taking the Pain Out of Finances

This blog post is inspired by one of the Top 10 books every FinTech professional should read- “Dollars and Sense” by Daniel Ariely and Jeff Kreisler.

Understanding the rationale behind financial decision-making has long been a challenge. Money touches every part of our modern consumer life, from family budgets to national politics, from shopping lists to saving accounts. And there is more and more to think about every day, as the financial world becomes more advanced. The truth is, making bad money decisions is the hallmark of humanity.

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Topics: FinTech, Digital Transformation, digital banking, design for finance, behavioral economics

Author: Vaida Pakulyte on Feb 28, 2018

Digital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding

You never get a second chance to make a good first impression.

In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank.

The reality is that soon the days of driving to the bank, waiting in a long line, speaking with assistants and signing long paper contracts will be a thing of a past. This is thanks to a combination of millennials taking control and demanding better mobile banking and new mobile-only banks creating a frictionless onboarding journey.

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Topics: Digital Transformation, user experience, UX, digital banking, design for finance, personalized finance, digital onboarding

Author: Vaida Pakulyte on Oct 18, 2017

Creating Digital Banking Habits: UI/UX Experts Share Their Thoughts

79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and captivate us from the first interaction.

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Topics: Digital Transformation, user experience, digital banking, design for finance, personalized finance

Author: Vaida Pakulyte on Sep 1, 2017

Dear Banker, We Need to Talk About UX

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly,  the financial industry is not immune to their impact.

The reality is that more agile and digital-only banks like N26, Moven and Simple, are fundamentally changing the relationship people have with banks.  Digital only-banks have reshaped what used to be a simple transactional relationship and if big banks want to follow suit, user experience is where they need to excel. Given rapidly evolving needs and consumer behavior, banks should start creating humanized digital experiences today's consumers expect.

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Topics: Digital Transformation, user experience, digital banking, design for finance, personalized finance

Author: Vaida Pakulyte on May 23, 2017

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