The world of banking has remained unchanged for decades; when all about them were innovating and disrupting their sectors various, the bank did nothing, managing to continue its unilateral conversation to its one customer. The middle-aged man. The banking sector has done itself no favors by eliminating the woman from their branding strategy; this already eliminates 51% of the world’s population from their message and more importantly, the segment of society who makes the most purchasing decisions -85% to be precise- for the household.
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Topics:
digital banking,
segmentation,
segments,
Financial services for women,
SMEs,
banking and millennials
Author:
Aoife Crean on May 5, 2017
As of 2015, the generation known as ‘millennials’ – those born between 1981 and 2005 - is the largest generation in history, surpassing the so-called Baby Boomers, one of the most important generations of our time, according to Pew Research Center. In America, there are currently more than 80 million millennials, the oldest of which will turn 36 this year, and they are expected to generate 46% of all U.S income by 2025.
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Topics:
digital banking,
banking and millennials,
traditional banking,
millennial segment
Author:
Estefania Gual on Apr 18, 2017
