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FinTech Pulse

Behavioral Economics is the Key to User Engagement in Banking: An Interview With Jeff Kreisler

The science behind behavioral economics confirms that people make wholly irrational decisions. In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving for retirement.

To shed some light on the subject, we sat down to chat with the man of the moment Jeff Kreisler, a Princeton educated lawyer turned author, speaker, comedian and advocate for behavioral science. He's co-author of Dollars And Sense and Editor-in-Chief of PeopleScience.com.

He shared his thoughts with us on behavioral science applied to banking.

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Topics: Personal Financial Management (PFM), banking and technology, banking, behavioral economics, chief behavioral officer

Author: Aoife Crean - Content Manager on May 28, 2018

Breaking the Banking Mold:  The Current State of Affairs.

 

The Banking Business Model, In Detail – Part I: Cross-Border Payments

Everything has already been invented. How many times have you heard this said? It’s true that since the start of the internet revolution, creating new business ideas seems to be less of a daunting prospect and a increasingly attainable option for all. As a result, it now seems especially difficult to create new added-value services.

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Topics: FinTech, Innovation, payments, fintech disruption, fintech innovation, banking

Author: Estefania Gual on Feb 23, 2018

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