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Vaida Pakulyte

Leading the digital marketing transformation at Strands Retail: web, email marketing, content marketing, social, lead gen & nurturing, marketing automation, CRM, messaging, branding and design.

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Invisible Banking: How to Make Saving Easy

In the 1960s, Stanford University conducted the so-called Marshmallow Experiment, a study conducted by Professor Walter Mischel in which a child was offered the choice of being able to eat a single marshmallow now, or if they waited 15 minutes, two. As you can imagine, some children resisted whilst others went for instant indulgence, eating the marshmallow right away.

This experiment shed unexpected light on people’s nature, their motivations, including their financial decision-making.

Good impulse control turned out to be a predictor of success and fulfillment of long-term goals. In other words, we can choose to have something now, or we can choose to have something bigger and better at a later time in life - by saving.

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Topics: FinTech, digital banking, Digital Transformation, design for finance, behavioral economics

Author: Vaida Pakulyte on Mar 21, 2018

Behavioral Economics in Digital Banking: Taking the Pain Out of Finances

This blog post is inspired by one of the Top 10 books every FinTech professional should read- “Dollars and Sense” by Daniel Ariely and Jeff Kreisler.

Understanding the rationale behind financial decision-making has long been a challenge. Money touches every part of our modern consumer life, from family budgets to national politics, from shopping lists to saving accounts. And there is more and more to think about every day, as the financial world becomes more advanced. The truth is, making bad money decisions is the hallmark of humanity.

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Topics: FinTech, digital banking, Digital Transformation, design for finance, behavioral economics

Author: Vaida Pakulyte on Feb 28, 2018

The Shape of The SME: 5 Expert Predictions for SME Banking in 2018

During 2017, we have seen numerous advances in technology and the introduction of new regulatory policies that are reshaping SME Banking. Despite still being an underserved segment of sorts, digitalisation, machine learning and open APIs have opened up previously unimaginable opportunities for banks to get closer to the SME customer.

While no one can see the future, we asked SME Banking experts to share their predictions with us. Here’s a preview of what the best in Fintech have to say about the coming year in SME Finance Management.

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Topics: BFM, business banking, SME Finance Forum, SME banking, small business, business finance, Financial Management for Small Business (BFM)

Author: Vaida Pakulyte on Feb 8, 2018

SME Finance Forum Interview Series: Guga Stocco on Banking innovation

Brazilian Guga Stocco is an advisor and board member of companies like B3, the biggest stock market in the world. He co-founded Domo Invest, a fund that raised R$ 100 million for investments in Internet and Fintech. Guga was also responsible for the creation of the first fully digital bank in Brazil with more than 300,000 clients and projects such as online bank account opening and open banking platform, allowing fintechs to access APIs easily and explore Brazilian Market.

As the fourth part of our SME Finance Forum interview series, we asked Guga about the key initiatives in the digital transformation taking place in Brazil, and how banks or financial institutions can take advantage of this opportunity.

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Topics: digital banking, SME banking, business banking, business finance, SME Finance Forum, SMEs

Author: Vaida Pakulyte on Jan 24, 2018

SME Finance Forum Interview Series: Lav Odorovic on Penta Success Story

Lav Odorovic is the co-founder and CEO of Penta. Odorovic is a serial entrepreneur, having set up and exited his first startup by the tender age of 21. After working several corporate jobs, he, together with several entrepreneurial friends, launched Penta, a Berlin-based neobank, offering banking services to early-stage technology companies.

As the last part of our SME Finance Forum interview series, we wanted to talk not only to banks to understand their views on innovation, but with Fintechs as well. As Europe enters into a world of open APIs, many startups are looking to seize the opportunity. Penta neobank is one of them, offering a new type of business banking services. We wanted to understand their journey, vision and future business goals.

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Topics: digital banking, SME banking, business banking, business finance, SME Finance Forum, SMEs

Author: Vaida Pakulyte on Jan 16, 2018

2017, A Year of Banking for All, Without Exception

As the Fintech partner for banks our commitment to enhance digital customer experience has been taken to new heights during 2017. More than assisting with the implementation of innovative tools, we offer insight into new, unexplored opportunities, such as that of the SME customer, or banking for the needs of women. We’ve grown both in the number of banks we work with, but also in international coverage, with new offices, team players and projects around the world.

Next year will be a continuation of this new drive for bigger and better, and with new legislation coming into play in 2018, we’ll be here to help our clients make sense of it all.

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Topics: digital banking, FinTech, FinTech Race, strands

Author: Vaida Pakulyte on Dec 29, 2017

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