The science behind behavioral economics confirms that people make wholly irrational decisions. In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving for retirement.
To shed some light on the subject, we sat down to chat with the man of the moment Jeff Kreisler, a Princeton educated lawyer turned author, speaker, comedian and advocate for behavioral science. He's co-author of Dollars And Sense and Editor-in-Chief of PeopleScience.com.
He shared his thoughts with us on behavioral science applied to banking.
Personal Financial Management (PFM),
banking and technology,
chief behavioral officer
It’s About More Than Just a Business Bank Account
In the world of banking for an SME or freelance until now, the best you could hope for was to open a business bank account, get an SME loan and cross your fingers. Financial literacy was a long shot and the financial, and overall success of your company was little more than a case of the luck of the draw.
Financial Management for Small Business (BFM),
It is all about data these days. It’s relevant for everyone, not just the financial sector. What is your opinion about the position of banks in current data sharing landscape?
Absolutely. In the coming years, banking will be fundamentally different from the way we have always known it. The new currency of the digital economy will be data.
As a result of UK Open Banking and PSD2, consumers will gain a new level of control over how their data is used, and by whom. This, in essence means that banks will no longer have full ownership of financial data, as they always have, something that may look like it could pose a serious threat to current banking business models, but far from it; it also creates many opportunities for banks to leverage the data they have.
data industry trends,
A few months into new Open Banking legislation in Europe and the UK, we ask what the rest of the world are planning to do in that regard. Will they follow suit?
A slow start by all accounts across Europe, with only a small handful of banks going 'all-in' from the onset.
With increased data security measures - GDPR - coming into force imminently, and fewer risks on face value for banks, we are likely to see things pick up speed before too long.
Have a look at what's happening around the globe!
psd2 impact on banks,
Oscar Sala, VP of Product Strategy at Strands, Member of the Board of Mobey Forum and co-chair of their Open Banking Working Group, has extensive experience in digital transformation in retail and corporate banking, contributing in particular to the transformation of several companies within Grupo Caixabank, where he was instrumental in the development of new digital banking services, and the application of Fintech methods to ‘disrupt’ the status quo of the financial sector.
Oscar currently defines the product strategy at Strands, alongside the product management team, helping to consolidate the company as the Fintech partner for banks around the world.
Wakeful Nights: Women & Their Finances
Women decide on some 80% of all purchases across the board and are the main owners of 52% of bank accounts, yet they do not feel understood, satisfied, or that their needs are being met by banks or financial institutions. We have discovered that the vast majority of women feel detached from the world of finance, its culture and jargon, putting them at a disadvantage when it comes to taking control of their financial futures, and making daily decisions with a sense of security. In short, banks do not connect with women.
A lack of financial education, poorly-targeted messages and a male-dominated conversation mean that women are misinformed and worry more than men about their finance wellbeing. What Should the Woman-Friendly Bank Offer?
Financial services for women,
women and banking,
women in tech
Oscar Sala, VP de Product Strategy en Strands, Member of the Board de Mobey Forum y co-chair de su grupo de trabajo sobre Open Banking, cuenta con una amplia experiencia en transformación digital de sectores como banca y retail, en particular contribuyó a la transformación de diferentes empresas del Grupo Caixabank , donde lideró el desarrollo de nuevos servicios de banca digital y la aplicación del ámbito fintech para ‘romper’ con el estatus quo del sector financiero. Oscar actualmente es responsable de la estrategia de productos en Strands, ayudando a consolidar la empresa como partner fintech de los bancos alrededor del mundo.
2018 will bring exciting change in the banking sector. This will be a year in which new regulations and new ideologies will cement their presence in finance, and the customer will continue to rule the roost. A year of optimizing experiences, revamping our digital offering and taking banking to the underserved segments of the world.
Not for the faint of heart, but given the banking trends for 2018, banks would be wise to add a few of these to their resolution list!