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Digital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding

You never get a second chance to make a good first impression.

In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank.

The reality is that soon the days of driving to the bank, waiting in a long line, speaking with assistants and signing long paper contracts will be a thing of a past. This is thanks to a combination of millennials taking control and demanding better mobile banking and new mobile-only banks creating a frictionless onboarding journey.

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Topics: user experience, digital banking, Digital Transformation, design for finance, personalized finance, UX, digital onboarding

Author: Vaida Pakulyte on Oct 18, 2017

Discover the path to a new business model

Banks must move from a product-based paradigm to one that puts the customer in the driver’s seat.

Banks today are grappling with an overly simplistic understanding of their customers combined with a vastly complex product set with only very subtle differences, frequently unappreciated by customers. All of this comes at a significant cost in terms of operations, technology, and service.

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Topics: Machine Learning, Retail banking, customer experience, user experience, UX, recommendation, customer insights, strands discovery

Author: Luis Rodriguez, VP Product Strategy on Feb 9, 2016

Porqué los usuarios te ignoran: la importancia de la UX

La experiencia de usuario (UX) está asociada a las emociones, los sentimientos, a la construcción, transmisión de la marca y la confiabilidad del producto. Como vemos, UX puede resultar un término bastante amplio. En este sentido, la experiencia de usuario se vuelve imprescindible como estrategia de abordaje y análisis de la eficacia de nuestros productos y nos permite parametrizar las repercusiones sobre el público al cual nos dirigimos.

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Topics: personalized banking, PFM, customer experience, user experience, UX, UI, experiencia de usuario

Author: Gastón Lasarte, Frontend Developer on Jan 15, 2016

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