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FinTech Pulse

Dear Banker, We Need to Talk About UX

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly,  the financial industry is not immune to their impact.

The reality is that more agile and digital-only banks like N26, Moven and Simple, are fundamentally changing the relationship people have with banks.  Digital only-banks have reshaped what used to be a simple transactional relationship and if big banks want to follow suit, user experience is where they need to excel. Given rapidly evolving needs and consumer behavior, banks should start creating humanized digital experiences today's consumers expect.

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Topics: Digital Transformation, user experience, digital banking, design for finance, personalized finance

Author: Vaida Pakulyte on May 23, 2017

Discover the path to a new business model

Banks must move from a product-based paradigm to one that puts the customer in the driver’s seat.

Banks today are grappling with an overly simplistic understanding of their customers combined with a vastly complex product set with only very subtle differences, frequently unappreciated by customers. All of this comes at a significant cost in terms of operations, technology, and service.

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Topics: Machine Learning, Retail banking, customer experience, user experience, UX, recommendation, customer insights, strands discovery

Author: Luis Rodriguez, VP Product Strategy on Feb 9, 2016

Porqué los usuarios te ignoran: la importancia de la UX

La experiencia de usuario (UX) está asociada a las emociones, los sentimientos, a la construcción, transmisión de la marca y la confiabilidad del producto. Como vemos, UX puede resultar un término bastante amplio. En este sentido, la experiencia de usuario se vuelve imprescindible como estrategia de abordaje y análisis de la eficacia de nuestros productos y nos permite parametrizar las repercusiones sobre el público al cual nos dirigimos.

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Topics: personalized banking, PFM, customer experience, user experience, UX, UI, experiencia de usuario

Author: Gastón Lasarte, Frontend Developer on Jan 15, 2016

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