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FinTech Pulse

Discover the path to a new business model

Banks must move from a product-based paradigm to one that puts the customer in the driver’s seat.

Banks today are grappling with an overly simplistic understanding of their customers combined with a vastly complex product set with only very subtle differences, frequently unappreciated by customers. All of this comes at a significant cost in terms of operations, technology, and service.

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Topics: Machine Learning, Retail banking, customer experience, user experience, UX, recommendation, customer insights, strands discovery

Author: Luis Rodriguez, VP Product Strategy on Feb 9, 2016

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