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The Deserving Under-Served – Shifting the Focus for Banks

The world of banking has remained unchanged for decades; when all about them were innovating and disrupting their sectors various, the bank did nothing, managing to continue its unilateral conversation to its one customer. The middle-aged man. The banking sector has done itself no favors by eliminating the woman from their branding strategy; this already eliminates 51% of the world’s population from their message and more importantly, the segment of society who makes the most purchasing decisions -85% to be precise- for the household.

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Topics: digital banking, segmentation, segments, Financial services for women, SMEs, banking and millennials

Author: Aoife Crean - Content Manager on May 5, 2017

A Place at the Table for Everyone and Everything in Its Place - Interviews with Femtech Leaders: Elizabeth Lumley

 

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Topics: FemTech, shebanking, Financial services for women, fintech women, women and banking, women in tech

Author: Vaida Pakulyte on Apr 26, 2017

Conectar con la mujer, la asignatura pendiente de la banca

  • Las mujeres toman el 89% de las decisiones bancarias en la familia. (Forbes, 2016)
  • Sólo el 20% de las mujeres que sustentan la familia dijeron estar "muy bien preparadas" para tomar decisiones financieras, frente al 45% de los hombres que aseguran que lo están. (New York Times, 2013)
  • Las mujeres controlarán dos tercios de la riqueza de consumo en los Estados Unidos durante la próxima década y serán las beneficiarias de la mayor transferencia de riqueza en la historia de Estados Unidos. (Mediapost, 2013)

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Topics: FemTech, women and banking, Financial services for women

Author: Miriam Ballesteros on Dec 23, 2016

Bridging the gap: connecting banks and women

Consider the following statistics:

  • Women make 89% of the banking decisions for their families. 
  • Just 20% of female breadwinners said they were "very well prepared" to make financial decisions, versus 45% of their male peers. 
  • Women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in US history.

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Topics: FemTech, women and banking, Financial services for women

Author: Vaida Pakulyte on Dec 21, 2016

La enorme contradicción en FinTech: el caso de FemTech

MI LLAMADA AL #FemTech

Hace unas semanas me invitaron a participar en Women Techmakers Barcelona, un evento que nace de la iniciativa de Google para dar visibilidad, crear comunidad y proporcionar más recursos a las mujeres de todo el mundo que se dedican a la tecnología.

Mientras preparaba mi discurso, y después de escuchar a otras mujeres que están impulsando esta iniciativa, me he vuelto mucho más consciente de la necesidad de traer más talento femenino al mundo de la tecnología, y sobre todo para animar a las mujeres a unirse a la FinTech Race.

El motivo principal es la gran contradicción que existe en FinTech:

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Topics: Financial services for women, FinTech Race, FemTech, financial inclusion

Author: Victoria Yasinetskaya, Marketing Director on Mar 22, 2016

FinTech's biggest contradiction: the case for FemTech

My #FemTech wake-up call

A few weeks ago I was invited to speak at an event called Women Techmakers, an event held in Barcelona as part of a Google initiative to provide visibility, community, and resources for women in tech.

While preparing my speech and also after listening to other women that are driving this initiative, I have become much more aware of the necessity to bring more female talent to the tech world, and especially to encourage women to join the FinTech race.

The main reason is because of the giant contradiction I see in FinTech:

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Topics: Financial services for women, FinTech Race, FemTech, financial inclusion

Author: Victoria Yasinetskaya, Marketing Director on Mar 18, 2016

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