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6 Ways to Offer Women Banking Happiness

Wakeful Nights: Women & Their Finances

Women decide on some 80% of all purchases across the board and are the main owners of 52% of bank accounts, yet they do not feel understood, satisfied, or that their needs are being met by banks or financial institutions. We have discovered that the vast majority of women feel detached from the world of finance, its culture and jargon, putting them at a disadvantage when it comes to taking control of their financial futures, and making daily decisions with a sense of security. In short, banks do not connect with women.

A lack of financial education, poorly-targeted messages and a male-dominated conversation mean that women are misinformed and worry more than men about their finance wellbeing. What Should the Woman-Friendly Bank Offer?

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Topics: Financial services for women, fintech women, FemTech, women and banking, women in tech

Author: Aoife Crean - Content Manager on Mar 8, 2018

Women & Financial Inclusion: The STEM of the issue

Fact: Women entrepreneurs are good for the economy. 

A study by MSCI, stated that companies with female presence at top management level generated a 36.4% average increase on equity over those that have a predominantly male board of directors. An even playing field for women and men is no laughing matter: it equates to an extra US$28 trillion per year, or a 26% rise in global GDP by 2025, according to a report by McKinsey Global Institute in 2015.

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Topics: Financial services for women, fintech women, FemTech, women and banking, women in tech

Author: Victoria Yasinetskaya, Marketing Director on May 12, 2017

A Place at the Table for Everyone and Everything in Its Place - Interviews with Femtech Leaders: Elizabeth Lumley

 

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Topics: FemTech, shebanking, Financial services for women, fintech women, women and banking, women in tech

Author: Vaida Pakulyte on Apr 26, 2017

Celebrating International Women’s Day: 6 Women That Inspire Us

What better way to celebrate International Women's Day than to reflect on the women who inspire us at Strands?

We asked our staff to share their favorite female role models with us. Here are a few of the leading ladies in FinTech who inspire us to believe that within each one of us lies the potential to think big, create, provide solutions and give back to a worthy cause.

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Topics: FinTech, FemTech, fintech leaders, women in tech, fintech women

Author: Vaida Pakulyte on Mar 8, 2017

Conectar con la mujer, la asignatura pendiente de la banca

  • Las mujeres toman el 89% de las decisiones bancarias en la familia. (Forbes, 2016)
  • Sólo el 20% de las mujeres que sustentan la familia dijeron estar "muy bien preparadas" para tomar decisiones financieras, frente al 45% de los hombres que aseguran que lo están. (New York Times, 2013)
  • Las mujeres controlarán dos tercios de la riqueza de consumo en los Estados Unidos durante la próxima década y serán las beneficiarias de la mayor transferencia de riqueza en la historia de Estados Unidos. (Mediapost, 2013)

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Topics: FemTech, women and banking, Financial services for women

Author: Miriam Ballesteros on Dec 23, 2016

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