At the end of the day, the bloodiest battleground in banking is "real-time analytics for relevance in the financial relationship, and the partnerships that go into that relationship that allow that to happen." This observation by Chris Skinner, founder of The Financial Services Club, is absolutely on point.
David Sosna, CEO and co-founder of Personetics, talks to Shaun Weston of BankNXT about the power of personalization in banking, and how it can be used to enhance the customer journey.
Banks must move from a product-based paradigm to one that puts the customer in the driver’s seat.
Banks today are grappling with an overly simplistic understanding of their customers combined with a vastly complex product set with only very subtle differences, frequently unappreciated by customers. All of this comes at a significant cost in terms of operations, technology, and service.
La experiencia de usuario (UX) está asociada a las emociones, los sentimientos, a la construcción, transmisión de la marca y la confiabilidad del producto. Como vemos, UX puede resultar un término bastante amplio. En este sentido, la experiencia de usuario se vuelve imprescindible como estrategia de abordaje y análisis de la eficacia de nuestros productos y nos permite parametrizar las repercusiones sobre el público al cual nos dirigimos.
The other day, a reputable digital banker asked me, “How many lives does PFM have?” I smiled.
Whereas Digital Money Management (also known as PFM, Personal Financial Management) in Europe is arguably on its second (or third) life, Asian banks have the opportunity to adopt next-generation PFM for the very first time, while simultaneously avoiding the errors of European banks.
Welcome to The Age of the Customer. For FIs, this means shifting the banking relationship beyond transactional services to the very heart of your customers’ daily living experience. But what does that actually mean in practical terms, and how can banks achieve it?