We are happy to announce our latest launch here at Strands. We are opening the private beta for Strands.com, a very early version of a destination site that aims at helping people discover new stuff. Our vision for Strands.com includes two innovations towards which we have been working on for quite some time:

1.- Applying our social recommendation technologies on top of the lifestreams of users and their communities, to provide them with personalized recommendations of media content they might like, based on their behavior.

2.- Allowing data portability for taste information, enabling users to take their taste profiles with them to other sites.

When we are online, we generate at least two types of data. Digital assets such as list of friends, pictures, etc, that are normally the focus of the data portability community. And taste-related data, data which describes our preferences, our tastes. This is data that can be encapsulated and shared just like digital assets, and is the area where Strands is focused.

Without inventing new or proprietary technologies, we will identify and encapsulate taste-related data and enable the users who own it to take it with them. We will leverage into existing efforts including OpenID, OAuth, and APML-style representations for our relative preferences of all types and not just our attention preferences. Users will be able to take their taste profiles with them to other websites that are prepared to be taste profile consumers.

Strands.com will lead the way by aggregating users taste data from the sites and services they choose, and creating a portable taste profile out of it that users control and own.

We expect to roll out these two innovations in the near future, and really look forward to working with all of you to enable open taste sharing across the web. If you’re a website developer and you want to be part of the open taste sharing experience, please let us know.

As a first step towards this goal, we are opening up the Strands.com private today which currently includes:

1.- Filters and Hot Posts - Strands.com helps people cut through the noise of lifestream posts by providing filters, including date, content type, and groups created by the user. For example, you can find what videos your coworkers have favorited this week, or see only what music your partner has listened to today.

Personalized ‘Hot Posts’ highlight what’s popular with your friends, to help you discover new things that your friends have enjoyed.

2.- Granularity and Privacy Options - Strands.com allows you to control what you share with whom. For example, you can post a photo you liked, allowing only your closest friends to see it, while sharing your taste in music with all of your coworkers.

You also have granular control over what you follow from whom. For example, you can follow your friend but filter out his tweets.

3.- Strands Friend Tracker - this desktop application shows you real-time updates on the activities of your friends right on your desktop. It also records your activities – such as listening to songs in iTunes - and posts them to your lifestream.

We will be adding improvements and new features to Strands.com quickly as we move toward our vision of implementing personalized recommendations and open taste sharing.

Strands is pleased to sponsor the Strands Summer 2008 haXe Project, an opportunity for students to receive funding for open source development focused on the web based programming language “haXe “. More details are available on the labs announcement page . This project is supported by Strands, as well as members of the haXe community.

The project is led by Justin Donaldson and Franco Ponticelli. Justin is a PhD candidate at Indiana University in the School of Informatics. He focuses on Music Recommendation and Human Computer Interaction, and has been a research intern at Strands for the past few years. Franco Ponticelli is the author of the book “Professional haXe and Neko” and an active member of the haXe community. He is a free-lance programmer with a passion for Web Applications and in his free time he is currently developing haXe/PHP, a method of targeting PHP using the haXe language.

Why haXe?

The World Wide Web has evolved into a complex assortment of platforms and languages. These languages often are considered as implementing different “layers” of an interactive web experience: From the client side layer languages of javascript and actionscript, to the server side layer languages of php. The variety of languages and protocols has made it difficult to create “cohesive” web applications that share information seamlessly across all of the layers. As a developer of rich internet applications, Strands is interested in streamlining the development of its growing number of products and services. HaXe presents a very promising approach towards unifying web development in an efficient and open manner.

HaXe has grown at a steady pace since 2005 when it was first released. Since then, 20 official releases have been made (latest is 1.19) each bringing new features, fixes, and new possibilities. The developer community has an active mailing list (http://lists.motion-twin.com/mailman/listinfo/haxe ) and also uses the #haxe IRC channel. HaXe has an integrated repository of community sponsored packages called “haxelib” (http://lib.haxe.org/ ), which contains dozens of useful projects and extensions (DBI’s, GUI toolkits, etc.).

Why participate?

By participating in the Strands Summer 2008 haXe Project, students will have the opportunity to discover a powerful development environment and to increase their experience working on projects that serve the greater community of open-source developers. With the continued support and interest of Strands and the haXe community, we are helping to make haXe an enterprise-ready, game-changing language for advanced interactive web development.

If you’re interested in learning more about haXe, you can find more information on its web page.

Or… if you’re a student and are interested in participating in our project, please check out the labs announcement page . Accepted student participants will be announced in the coming weeks.

Thanks,
Justin and Franco

For those of you who are mobile enthusiasts and also Last.fm users, we have good news!

We have just released version 3.1 of Nokia’s Mobile Rules! 2008 winning application, MyStrands Social Player, which allows you to scrobble tracks to Last.fm as you play music on your Symbian S60 3rd Edition and J2ME (optimized for Nokia S40) devices (download for S60 devices here and for S40 devices here). Recently listened tracks on your mobile device will now be available on your Last.fm profile.

The MyStrands Social Player is a music player for mobile devices that lets you discover new music, connect with people, and share your tastes with friends. Version 3.1 works with Nokia S60 3rd edition or S40 devices (optimized for most recent Nokia S40 devices), which brings the MyStrands Social Player not only to 10s of millions of smart phones but to the true mass market of 100s of millions of Java devices.

Powered by Strands’ Recommender, MyStrands Social Player provides artist and song recommendations from over 6 million songs, automatically shows cover art and fully integrates with a social network of music enthusiasts.

The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, see the listening histories of your friends, and keep an ear on what’s hot.

Also, the new version comes with a completely overhauled UI.

Earlier versions of the MyStrands Social Player have won Nokia’s Mobile Rules 2008! Award as the Best Multimedia Application and have received great reviews by many users.

If you are a music / ring tone service provider and looking for a new distribution channel, Social Player might be your new web & mobile community business generator. Get in touch with us!

We’d love to hear your feedback!

Fresh from our Labs… iStrands enables you to build your profile at MyStrands.com in realtime while listening to your music on an iPhone or iPod touch.

Brought to you by Marc and Rich.

For those of you that just got a Nintendo Wii for the holidays (or like me you claim to have gotten for your kids but somehow you seem to be the one that is always playing it), I highly recommend that you download the Opera Browser (aka “Internet Channel”) for 500 Wii points and then fire up mystrands.tv on it. It works great and now easily brings personalized music into your living room.

Ho, ho, ho!

We just made it supremely easy for MyStrands users to launch music video channels from every Artist and User page. You will notice a new link on each that says “Watch the <artist/username> Channel on MyStrands.TV”.

Just click the link to open a new tab/window and enjoy the show. For artists, we will launch you into a virtually endless stream of their music videos, interviews and coverage from their live shows. For users, we create the channel based on content they listen to, like, and have not yet discovered yet but we think they will be into. Listen to yours, or listen to someone else’s! Want to know what I’m into, just check it out:

http://www.mystrands.com/musick_in_the_head

Now so simple even my mother could do it!

We are happy to present MyStrands.TV… a free, personalized, Internet music television, with countless channels featuring great music videos and concert footage just for you.

Get ready to spend hours and hours in front of your computer. At MyStrands.TV you can watch an endless number of personalized videos with the simple click of a button - and easily share them with your friends. You can also watch Artist Channels, Genre Channels, and even User Channels. Yes, that’s right… you can watch channels that have been personalized for - and by - your friends, family, influencers and anyone else you come across.

Whether you have been lucky enough to attend concerts by artists like The Allman Brothers Band or you are among the millions of Avril Lavigne music video fans, or anything in between… MyStrands.TV has them and many other artists as well.

You can create an “Avril Lavigne-only channel” or you can build a channel of music videos and concerts of artists similar to Avril Lavigne. Or you can just ask MyStrands.TV to give you videos based on what you listen to. It’s up to you.

Features:

If you already have a MyStrands account then you just log into MyStrands.TV and start enjoying a music channel of music videos and concerts that are personalized specifically for you. Want to veer off course a little? Great, under the video player there is a selection that will help you select the next song in the playlist to be either: 1) From a Similar Artist, 2) From the Same Artist, or 3) From a Different (non-similar) Artist that we think you may also like. Away you go.

While you’re listening, bookmark your favorite videos or check out other people that have recently listened to the artist. Jump over to another recommended artist or recommended channel. It’s up to you… use it as an interactive video channel or just let it run in the background like radio.

If you don’t have a MyStrands account, and want to just try out MyStrands.TV before deciding whether to sign up, just type in the name of an artist and we’ll build a custom music video channel for you.

MyStrands.TV is powered by OpenStrands, MyStrands Public APIs and YouTube.

Enjoy!