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FinTech Pulse

Victoria Yasinetskaya, Marketing Director

Marketing Director with 11+ years of experience executing marketing and strategy projects, mainly in financial services and FinTech. Co-author of the Russian edition of international bestseller "Reinventing Financial Services". The book was published by The Financial Times and translated into more than 10 languages.

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Recent Posts

Invisible PFM Will Transform Banking As You Know It

Personal Financial Management (PFM) has evolved greatly since its birth in the early eighties. Originally developed to bring money management into what was then a widespread technological shift to the nascent personal computer age, PFM has since become a sophisticated means of managing your money.

But in its current “visible” guise, PFM is not nearly as innovative as it can be, and it is the “invisible” idea of PFM that is set to overhaul banking as we know it.

In this article, we look at why the unseen PFM is inevitable and why it will be the driving force in transforming banking. Additionally, we look at how banks will evolve to intuitively anticipate their customers’ financial needs as well as scrutinize the major threat that all banks face if they fail to adapt.

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Topics: Personal Financial Management (PFM), FinTech, personalized banking, PFM, invisible PFM, personalized finance

Author: Victoria Yasinetskaya, Marketing Director on Feb 17, 2017

6 expert predictions for Personal Finance Management in 2017

Personal financial management (PFM) solutions are taking an increasingly central role in the design of next-generation digital banking experiences. Hundreds of banks around the globe are adopting PFM as part of their digital banking transformation strategy. What was once a “nice-to-have” tool, PFM has become the essence of digital banking, enabling FIs to deliver personalized customer experiences and capitalize on benefits that range from new revenue streams to better branding.

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Topics: Personal Financial Management (PFM), PFM

Author: Victoria Yasinetskaya, Marketing Director on Dec 15, 2016

Your Bank Must Answer These 5 Questions To Rule The SME Banking World

SMEs are no longer an afterthought for banks. They now represent a lucrative money-spinner, and we’re not talking about loans. We’re talking about digital tools that SMEs not only want, but are crying out and willing to pay for.

Banks are in an enviable position, as they have an unrivalled platform to offer SMEs what they want and to tap into a new revenue stream. But first, they must ask themselves these five vital questions.

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Topics: Financial Management for Small Business (BFM), BFM, business finance

Author: Victoria Yasinetskaya, Marketing Director on Nov 23, 2016

La enorme contradicción en FinTech: el caso de FemTech

MI LLAMADA AL #FemTech

Hace unas semanas me invitaron a participar en Women Techmakers Barcelona, un evento que nace de la iniciativa de Google para dar visibilidad, crear comunidad y proporcionar más recursos a las mujeres de todo el mundo que se dedican a la tecnología.

Mientras preparaba mi discurso, y después de escuchar a otras mujeres que están impulsando esta iniciativa, me he vuelto mucho más consciente de la necesidad de traer más talento femenino al mundo de la tecnología, y sobre todo para animar a las mujeres a unirse a la FinTech Race.

El motivo principal es la gran contradicción que existe en FinTech:

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Topics: Financial services for women, FinTech Race, FemTech, financial inclusion

Author: Victoria Yasinetskaya, Marketing Director on Mar 22, 2016

FinTech's biggest contradiction: the case for FemTech

My #FemTech wake-up call

A few weeks ago I was invited to speak at an event called Women Techmakers, an event held in Barcelona as part of a Google initiative to provide visibility, community, and resources for women in tech.

While preparing my speech and also after listening to other women that are driving this initiative, I have become much more aware of the necessity to bring more female talent to the tech world, and especially to encourage women to join the FinTech race.

The main reason is because of the giant contradiction I see in FinTech:

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Topics: Financial services for women, FinTech Race, FemTech, financial inclusion

Author: Victoria Yasinetskaya, Marketing Director on Mar 18, 2016

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