Victoria Yasinetskaya, Marketing Director

Marketing Director with 11+ years of experience executing marketing and strategy projects, mainly in financial services and FinTech. Co-author of the Russian edition of international bestseller "Reinventing Financial Services". The book was published by The Financial Times and translated into more than 10 languages.

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Recent Posts

To Attend or not to Attend: The Fintech Events Calendar


Top 10 unmissable banking & financial innovation conferences in 2018

If you work in banking or the FinTech industry, you are undoubtedly overwhelmed by the number of financial services conference invitations you receive each day in your inbox, on LinkedIn, and indeed over the phone. I know how it feels, especially at the beginning of the year when I sit down with my team to decide which events we should choose to attend and sponsor this year. Which ones are not to be missed? How should we allocate our budget and time efficiently?

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Topics: fintech events, digital banking events, digital banking conferences, financial services innovation conferences, digital banking conference, financial innovation conference

Author: Victoria Yasinetskaya, Marketing Director on Feb 14, 2018

Women & Financial Inclusion: The STEM of the issue

Fact: Women entrepreneurs are good for the economy. 

A study by MSCI, stated that companies with female presence at top management level generated a 36.4% average increase on equity over those that have a predominantly male board of directors. An even playing field for women and men is no laughing matter: it equates to an extra US$28 trillion per year, or a 26% rise in global GDP by 2025, according to a report by McKinsey Global Institute in 2015.

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Topics: Financial services for women, fintech women, FemTech, women and banking, women in tech

Author: Victoria Yasinetskaya, Marketing Director on May 12, 2017

Invisible PFM Will Transform Banking As You Know It

Personal Financial Management (PFM) has evolved greatly since its birth in the early eighties. Originally developed to bring money management into what was then a widespread technological shift to the nascent personal computer age, PFM has since become a sophisticated means of managing your money.

But in its current “visible” guise, PFM is not nearly as innovative as it can be, and it is the “invisible” idea of PFM that is set to overhaul banking as we know it.

In this article, we look at why the unseen PFM is inevitable and why it will be the driving force in transforming banking. Additionally, we look at how banks will evolve to intuitively anticipate their customers’ financial needs as well as scrutinize the major threat that all banks face if they fail to adapt.

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Topics: FinTech, PFM, Personal Financial Management (PFM), personalized banking, invisible PFM, personalized finance

Author: Victoria Yasinetskaya, Marketing Director on Feb 17, 2017

6 expert predictions for Personal Finance Management in 2017

Personal financial management (PFM) solutions are taking an increasingly central role in the design of next-generation digital banking experiences. Hundreds of banks around the globe are adopting PFM as part of their digital banking transformation strategy. What was once a “nice-to-have” tool, PFM has become the essence of digital banking, enabling FIs to deliver personalized customer experiences and capitalize on benefits that range from new revenue streams to better branding.

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Topics: PFM, Personal Financial Management (PFM)

Author: Victoria Yasinetskaya, Marketing Director on Dec 15, 2016

Your Bank Must Answer These 5 Questions To Rule The SME Banking World

SMEs are no longer an afterthought for banks. They now represent a lucrative money-spinner, and we’re not talking about loans. We’re talking about digital tools that SMEs not only want, but are crying out and willing to pay for.

Banks are in an enviable position, as they have an unrivalled platform to offer SMEs what they want and to tap into a new revenue stream. But first, they must ask themselves these five vital questions.

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Topics: BFM, Financial Management for Small Business (BFM), business finance

Author: Victoria Yasinetskaya, Marketing Director on Nov 23, 2016

La enorme contradicción en FinTech: el caso de FemTech


Hace unas semanas me invitaron a participar en Women Techmakers Barcelona, un evento que nace de la iniciativa de Google para dar visibilidad, crear comunidad y proporcionar más recursos a las mujeres de todo el mundo que se dedican a la tecnología.

Mientras preparaba mi discurso, y después de escuchar a otras mujeres que están impulsando esta iniciativa, me he vuelto mucho más consciente de la necesidad de traer más talento femenino al mundo de la tecnología, y sobre todo para animar a las mujeres a unirse a la FinTech Race.

El motivo principal es la gran contradicción que existe en FinTech:

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Topics: Financial services for women, FinTech Race, FemTech, financial inclusion

Author: Victoria Yasinetskaya, Marketing Director on Mar 22, 2016

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