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FinTech Pulse

Vaida Pakulyte

Leading the digital marketing transformation at Strands Retail: web, email marketing, content marketing, social, lead gen & nurturing, marketing automation, CRM, messaging, branding and design.

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Recent Posts

SME Finance Forum Interview Series: Maya Margie Younes on Women's Financial Inclusion

Maya Margie Younes is the Head of Marketing at BLC Bank with 20 years’ experience in the banking sector. Before moving her focus to BLC, she had spent several years at American Express Bank, involved in various roles such as business development, strategy and risk management. She played a pivotal role in the strategy and implementation of the Women’s Empowerment program encompassed by the We Initiative focused on gender equality at BLC. When Maya joined BLC Bank, there was no marketing department or strategic positioning in place, and since then she has restructured the brand image as one of the leaders in Lebanon.

We recently met with Maya at the SME Finance Forum in Berlin to learn more about her achievements in banking and women’s empowerment in Lebanon.

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Topics: Financial services for women, women and banking, financial inclusion, digital banking, shebanking

Author: Vaida Pakulyte on Dec 15, 2017

SME Finance Forum Interview Series: Balazs Topor on Innovation in Digital Banking

Balazs Topor is SME Product & Segment leader at Raiffeisen Bank. He has more than 15 years’ experience in SME banking and in-depth expertise in customer value creation, segment differentiation and product design.

Continuing with the SME Finance Forum Interview series, we want to address another underserved segment - SMEs - and learn about digital transformation in banks targeting this important consumer group.

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Topics: SMEs, SME banking, digital banking, SME Finance Forum

Author: Vaida Pakulyte on Dec 7, 2017

SME Finance Forum Interview Series: Matias Núñez on SME Banking innovation

Matias Núñez Castro is Executive Director for SMEs at Santander Mexico, having previously worked as regional director for SME Business. In 2016, Euromoney named Santander best bank in the world for small and medium-sized enterprises. According to the magazine, its strategy goes beyond lending, to address critical obstacles for SME growth.

We recently met with Matias Núñez at the SME Finance Forum in Berlin to ask about the key initiatives in SME Banking, and the strategic priorities serving them.

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Topics: SMEs, SME banking, digital banking, SME Finance Forum

Author: Vaida Pakulyte on Nov 29, 2017

Digital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding

You never get a second chance to make a good first impression.

In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank.

The reality is that soon the days of driving to the bank, waiting in a long line, speaking with assistants and signing long paper contracts will be a thing of a past. This is thanks to a combination of millennials taking control and demanding better mobile banking and new mobile-only banks creating a frictionless onboarding journey.

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Topics: Digital Transformation, user experience, UX, digital banking, design for finance, personalized finance, digital onboarding

Author: Vaida Pakulyte on Oct 18, 2017

Creating Digital Banking Habits: UI/UX Experts Share Their Thoughts

79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and captivate us from the first interaction.

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Topics: Digital Transformation, user experience, digital banking, design for finance, personalized finance

Author: Vaida Pakulyte on Sep 1, 2017

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