FinTech Pulse

Vaida Pakulyte

Leading the digital marketing transformation at Strands Retail: web, email marketing, content marketing, social, lead gen & nurturing, marketing automation, CRM, messaging, branding and design.

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Recent Posts

2017, A Year of Banking for All, Without Exception

As the Fintech partner for banks our commitment to enhance digital customer experience has been taken to new heights during 2017. More than assisting with the implementation of innovative tools, we offer insight into new, unexplored opportunities, such as that of the SME customer, or banking for the needs of women. We’ve grown both in the number of banks we work with, but also in international coverage, with new offices, team players and projects around the world.

Next year will be a continuation of this new drive for bigger and better, and with new legislation coming into play in 2018, we’ll be here to help our clients make sense of it all.

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Topics: FinTech, FinTech Race, digital banking, strands

Author: Vaida Pakulyte on Dec 29, 2017

10 Books Every FinTech Professional Should Read in 2018

It’s safe to say banking is not the same industry it was a few years ago. If you are working in a bank or any other financial institution, you will be well aware how crucial it is to stay ahead of industry trends and technology advancements. With 2018 knocking at our door, it’s time to recap on our learnings and plan ahead for the things we want to achieve during the coming year.

To get your reading list started, here are 10 books that I believe every FinTech professional needs to read in order to keep growing:


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Topics: FinTech, FinTech Race, digital banking

Author: Vaida Pakulyte on Dec 21, 2017

SME Finance Forum Interview Series: Maya Margie Younes on Women's Financial Inclusion

Maya Margie Younes is the Head of Marketing at BLC Bank with 20 years’ experience in the banking sector. Before moving her focus to BLC, she had spent several years at American Express Bank, involved in various roles such as business development, strategy and risk management. She played a pivotal role in the strategy and implementation of the Women’s Empowerment program encompassed by the We Initiative focused on gender equality at BLC. When Maya joined BLC Bank, there was no marketing department or strategic positioning in place, and since then she has restructured the brand image as one of the leaders in Lebanon.

We recently met with Maya at the SME Finance Forum in Berlin to learn more about her achievements in banking and women’s empowerment in Lebanon.

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Topics: Financial services for women, women and banking, financial inclusion, digital banking, shebanking

Author: Vaida Pakulyte on Dec 15, 2017

SME Finance Forum Interview Series: Balazs Topor on Innovation in Digital Banking

Balazs Topor is SME Product & Segment leader at Raiffeisen Bank. He has more than 15 years’ experience in SME banking and in-depth expertise in customer value creation, segment differentiation and product design.

Continuing with the SME Finance Forum Interview series, we want to address another underserved segment - SMEs - and learn about digital transformation in banks targeting this important consumer group.

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Topics: SMEs, SME banking, digital banking, SME Finance Forum

Author: Vaida Pakulyte on Dec 7, 2017

SME Finance Forum Interview Series: Matias Núñez on SME Banking innovation

Matias Núñez Castro is Executive Director for SMEs at Santander Mexico, having previously worked as regional director for SME Business. In 2016, Euromoney named Santander best bank in the world for small and medium-sized enterprises. According to the magazine, its strategy goes beyond lending, to address critical obstacles for SME growth.

We recently met with Matias Núñez at the SME Finance Forum in Berlin to ask about the key initiatives in SME Banking, and the strategic priorities serving them.

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Topics: SMEs, SME banking, digital banking, SME Finance Forum

Author: Vaida Pakulyte on Nov 29, 2017

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