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FinTech Pulse

Vaida Pakulyte

Leading the digital marketing transformation at Strands Retail: web, email marketing, content marketing, social, lead gen & nurturing, marketing automation, CRM, messaging, branding and design.

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Recent Posts

PSD2 and API Banking: Are banks ready for the challenge?

With the revised Payment Service Directive (PSD2) on the horizon, banking institutions are increasingly eager to take action - though most have yet to make a move - to get a head start on this new regulation and weather the storm of industry disruption that will no doubt ensue.

To consider PSD2 a threat to banks would be the short-sighted view, as the reality is that the opportunities are numerous.  However, with approximately a year to 18 months until this legislation is implemented, many financial establishments may be misled into thinking time is on their side. With the inherent strategic and operational challenges this mandate will bring, they would be ill-advised to delay.  

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Topics: FinTech, digital banking, PSD2, psd2 impact on banks

Author: Vaida Pakulyte on Apr 10, 2017

Interview: Envestnet | Yodlee VP Jason O'Shaughnessy on the Role of Account Aggregation

In this Q&A, we interview Vice President of International Markets at Envestnet | Yodlee, Jason O’Shaughnessy, who shares with us his thoughts on the current state of account aggregation, the challenges in developing the best financial services applications and why aggregation opens the door to a more user-centric banking experience, based on understanding what customers really want.

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Topics: Personal Financial Management (PFM), PFM, account aggregation, digital banking, aggregation

Author: Vaida Pakulyte on Mar 9, 2017

Celebrating International Women’s Day: 6 Women That Inspire Us

What better way to celebrate International Women's Day than to reflect on the women who inspire us at Strands?

We asked our staff to share their favorite female role models with us. Here are a few of the leading ladies in FinTech who inspire us to believe that within each one of us lies the potential to think big, create, provide solutions and give back to a worthy cause.

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Topics: FinTech, FemTech, fintech leaders, women in tech, fintech women

Author: Vaida Pakulyte on Mar 8, 2017

Why Getting Design Right Will Drive Your Digital Banking Success

Did you know that 80% of people spend their time on only 5 apps? Have you ever heard them mentioning online banking app as one of their favourite? I highly doubt it!


As the importance of mobile banking applications grows, its design takes centre stage too. In the digital banking playground, there has been little innovation design-wise for quite a long time. However, since the growth of challenger banks like Qonto or Bankq,  it's clear that the industry is going through an important shift towards better designed digital experiences.

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Topics: FinTech, Digital Transformation, digital banking, design for finance

Author: Vaida Pakulyte on Feb 9, 2017

Bridging the gap: connecting banks and women

Consider the following statistics:

  • Women make 89% of the banking decisions for their families. 
  • Just 20% of female breadwinners said they were "very well prepared" to make financial decisions, versus 45% of their male peers. 
  • Women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in US history.

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Topics: Financial services for women, women and banking, FemTech

Author: Vaida Pakulyte on Dec 21, 2016

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