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FinTech Pulse

Vaida Pakulyte

Leading the digital marketing transformation at Strands Retail: web, email marketing, content marketing, social, lead gen & nurturing, marketing automation, CRM, messaging, branding and design.

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Recent Posts

Dear Banker, We Need to Talk About UX

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly,  the financial industry is not immune to their impact.

The reality is that more agile and digital-only banks like N26, Moven and Simple, are fundamentally changing the relationship people have with banks.  Digital only-banks have reshaped what used to be a simple transactional relationship and if big banks want to follow suit, user experience is where they need to excel. Given rapidly evolving needs and consumer behavior, banks should start creating humanized digital experiences today's consumers expect.

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Topics: Digital Transformation, user experience, digital banking, design for finance, personalized finance

Author: Vaida Pakulyte on May 23, 2017

A Place at the Table for Everyone and Everything in Its Place - Interviews with Femtech Leaders: Elizabeth Lumley

 

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Topics: Financial services for women, women and banking, FemTech, women in tech, fintech women, shebanking

Author: Vaida Pakulyte on Apr 26, 2017

PSD2 and API Banking: Are banks ready for the challenge?

With the revised Payment Service Directive (PSD2) on the horizon, banking institutions are increasingly eager to take action - though most have yet to make a move - to get a head start on this new regulation and weather the storm of industry disruption that will no doubt ensue.

To consider PSD2 a threat to banks would be the short-sighted view, as the reality is that the opportunities are numerous.  However, with approximately a year to 18 months until this legislation is implemented, many financial establishments may be misled into thinking time is on their side. With the inherent strategic and operational challenges this mandate will bring, they would be ill-advised to delay.  

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Topics: FinTech, digital banking, PSD2, psd2 impact on banks

Author: Vaida Pakulyte on Apr 10, 2017

Interview: Envestnet | Yodlee VP Jason O'Shaughnessy on the Role of Account Aggregation

In this Q&A, we interview Vice President of International Markets at Envestnet | Yodlee, Jason O’Shaughnessy, who shares with us his thoughts on the current state of account aggregation, the challenges in developing the best financial services applications and why aggregation opens the door to a more user-centric banking experience, based on understanding what customers really want.

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Topics: Personal Financial Management (PFM), PFM, account aggregation, digital banking, aggregation

Author: Vaida Pakulyte on Mar 9, 2017

Celebrating International Women’s Day: 6 Women That Inspire Us

What better way to celebrate International Women's Day than to reflect on the women who inspire us at Strands?

We asked our staff to share their favorite female role models with us. Here are a few of the leading ladies in FinTech who inspire us to believe that within each one of us lies the potential to think big, create, provide solutions and give back to a worthy cause.

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Topics: FinTech, FemTech, fintech leaders, women in tech, fintech women

Author: Vaida Pakulyte on Mar 8, 2017

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