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Miriam Ballesteros

Head of Communications with focus on the FinTech and Personal Finance industries. Named on the "Women in FinTech Powerlist", Miriam Ballesteros is committed to promoting financial technologies that make managing money a lot easier so people can get more out of life.

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Recent Posts

Erik Brieva: "Fostering a sense of belonging is crucial to our success at Strands"

There is no doubt that embracing digital transformation is a must to grow and prosper in today’s business world.

Organizations of all types across the globe are striving to find the best talent to help them do just that —especially in the tech space. As if that weren’t enough, with the widespread demand for these positions, most companies are facing significant challenges not only in attracting that talent, but in retaining it.

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Topics: FinTech, Strands Worldwide, Company Culture, Talent

Author: Miriam Ballesteros on Nov 12, 2018

Zoe Plasencia: On Being a Project Manager at Strands

The role of Project Manager requires someone who can wear a lot of different hats —especially in the FinTech game— and who has the ability to skillfully accomplish tasks, managing a team of talented people. Zoe Plasencia is one of these phenomenons who makes projects happen at Strands.

Zoe’s career started in IT Development at IBM, spanned to Technical Leadership and progressed to her current role in Project Management (PM) in the digital banking space.

Here, we share a little more about what PM looks like for her, what’s unique about her position at Strands, and what her preferred methodologies are in reaching company goals successfully.

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Topics: Project Manager, FinTech project management, Company Culture

Author: Miriam Ballesteros on Sep 27, 2018

Behavioral Economics: The Bank's Secret Weapon

In this digital era, with easy, fast and limitless options, decision-making has become even more difficult.

Banks can’t predict user behavior with absolute certainty, but they can help frame their financial decisions by understanding how choices are made, and designing solutions around them.

This is where Behavioral Economics, the study of how and why we make decisions, can be a powerful tool for the banking industry.

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Topics: behavioral economics, Personal Financial Management (PFM), banking, banking and technology, chief behavioral officer

Author: Miriam Ballesteros on Aug 1, 2018

A Look Inside Design at Strands

At Strands we value design when creating our innovative solutions. Anna Oriola, Juanma González and Guillem Espias know that intuitive, user-centric design is crucial in everything that we do. And it has paid off.

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Topics: FinTech, Strands Worldwide, Design Team, Company Culture

Author: Miriam Ballesteros on Apr 26, 2018

Launching STRANDS in Kuala Lumpur: An Interview With Tech Lead Carlos J. Mena

Having a workforce that is fluent in the ways of the world isn’t a luxury. It’s a competitive necessity.

That’s why last year, STRANDS opened a new office in Kuala Lumpur, the financial and economic centre of Malaysia — marking an important milestone for the FinTech company in Asia.

One notable leader in this endeavor was Carlos Javier Mena, Customer Tech Lead of STRANDS. He traveled to this fast-growing city to accomplish a mission: to build a strong team of software engineers and business developers.

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Topics: FinTech, International Experience, Kuala Lumpur, Strands Worldwide, Company Culture

Author: Miriam Ballesteros on Mar 21, 2018

Redefining Banking For Women: Trends & Takeaways From FinTank Chicago

Earlier this week, I was invited to speak at an event called Women In FinTech Initiative (WIFI), a conference held at FinTank - Chicago’s FinTech Hub - to provide visibility, community, and resources for women in the financial technology industry.

As you can imagine, with a room full of female attendees, there was much debate with many engaging conversations on how to be successful when designing solutions with them in mind and how to better drive inclusion for the 51% of the planet; women.

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Topics: fintech women, women and banking, women in tech, Financial services for women, shebanking, FinTank Chicago, Women in FinTech

Author: Miriam Ballesteros on Mar 16, 2018

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