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FinTech Pulse

Miriam Ballesteros

Head of Communications with focus on the FinTech and Personal Finance industries. Named on the "Women in FinTech Powerlist", Miriam Ballesteros is committed to promoting financial technologies that make managing money a lot easier so people can get more out of life.

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Recent Posts

Behavioral Economics: The Bank's Secret Weapon

In this digital era, with easy, fast and limitless options, decision-making has become even more difficult.

Banks can’t predict user behavior with absolute certainty, but they can help frame their financial decisions by understanding how choices are made, and designing solutions around them.

This is where Behavioral Economics, the study of how and why we make decisions, can be a powerful tool for the banking industry.

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Topics: Personal Financial Management (PFM), banking and technology, banking, behavioral economics, chief behavioral officer

Author: Miriam Ballesteros on Aug 1, 2018

A Look Inside Design at Strands

At Strands we value design when creating our innovative solutions. Anna Oriola, Juanma González and Guillem Espias know that intuitive, user-centric design is crucial in everything that we do. And it has paid off.

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Topics: FinTech, Strands Worldwide, Design Team

Author: Miriam Ballesteros on Apr 26, 2018

Launching STRANDS in Kuala Lumpur: An Interview With Tech Lead Carlos J. Mena

Having a workforce that is fluent in the ways of the world isn’t a luxury. It’s a competitive necessity.

That’s why last year, STRANDS opened a new office in Kuala Lumpur, the financial and economic centre of Malaysia — marking an important milestone for the FinTech company in Asia.

One notable leader in this endeavor was Carlos Javier Mena, Customer Tech Lead of STRANDS. He traveled to this fast-growing city to accomplish a mission: to build a strong team of software engineers and business developers.

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Topics: FinTech, International Experience, Strands Worldwide, Kuala Lumpur

Author: Miriam Ballesteros on Mar 21, 2018

Redefining Banking For Women: Trends & Takeaways From FinTank Chicago

Earlier this week, I was invited to speak at an event called Women In FinTech Initiative (WIFI), a conference held at FinTank - Chicago’s FinTech Hub - to provide visibility, community, and resources for women in the financial technology industry.

As you can imagine, with a room full of female attendees, there was much debate with many engaging conversations on how to be successful when designing solutions with them in mind and how to better drive inclusion for the 51% of the planet; women.

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Topics: Financial services for women, women and banking, women in tech, fintech women, shebanking, FinTank Chicago, Women in FinTech

Author: Miriam Ballesteros on Mar 16, 2018

Getting to Know the Women in Data Science: An Interview With Sandra Real

Sandra Real is a Data Engineer Team Lead at STRANDS. Her career has revolved around the analytics industry and the development and use of data technologies for more than fourteen years, and she is a firm believer that there’s nothing more dynamite than data.

With a focus on Oracle Databases, Sandra’s expertise in data architecture, administration, and implementation has grown significantly as DBA at Hewlett Packard, NexTReT and TIPSA. She’s a programmer and all-round dataholic.

But that’s not all. Sandra is refreshingly honest, mother to a three-year-old son, and a total tour de force. Here’s her story:

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Topics: Financial services for women, women and banking, women in tech, fintech women

Author: Miriam Ballesteros on Mar 5, 2018

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