Davivienda y Strands unen fuerzas para traer su exitosa solución de PFM al mercado colombiano y latinoamericano, como parte fundamental de su compromiso con la innovación y apuesta por la banca digital. Entrevistamos a Margarita Henao, VP de productos de banca personal en Davivienda, sobre el motivo de este cambio y lo que significa para el futuro de la banca en la región.
Davivienda and Strands join forces to bring their successful PFM solution to the Colombian and Latin American markets, as part of their commitment to innovation and to the future of digital banking. We chatted to Margarita Henao, Vicepresident of Personal Banking Products at Davivienda about the bank's quest to innovate and offer the best service to their customers.
The science behind behavioral economics confirms that people make wholly irrational decisions. In the finance world, identifying which emotions come into play when people make the financial choices they do, can help bankers and those in the finance sector to understand why, whether it’s buying a house, withdrawing cash, investing money or saving for retirement.
To shed some light on the subject, we sat down to chat with the man of the moment Jeff Kreisler, a Princeton educated lawyer turned author, speaker, comedian and advocate for behavioral science. He's co-author of Dollars And Sense and Editor-in-Chief of PeopleScience.com.
He shared his thoughts with us on behavioral science applied to banking.
It’s About More Than Just a Business Bank Account
In the world of banking for an SME or freelance until now, the best you could hope for was to open a business bank account, get an SME loan and cross your fingers. Financial literacy was a long shot and the financial, and overall success of your company was little more than a case of the luck of the draw.
It is all about data these days. It’s relevant for everyone, not just the financial sector. What is your opinion about the position of banks in current data sharing landscape?
Absolutely. In the coming years, banking will be fundamentally different from the way we have always known it. The new currency of the digital economy will be data.
As a result of UK Open Banking and PSD2, consumers will gain a new level of control over how their data is used, and by whom. This, in essence means that banks will no longer have full ownership of financial data, as they always have, something that may look like it could pose a serious threat to current banking business models, but far from it; it also creates many opportunities for banks to leverage the data they have.