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FinTech Pulse

Aoife Crean

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Recent Posts

If It’s So Good, Why Hide It? Invisible PFM - A New Take on Money Management

Banking has gone undercover and it’s been a long time coming. We want our banks to do a lot for us, but it transpires that the less you can actually see your bank doing for you, the better.

So, it begs the question: why would banks suddenly decide to assume the Good Samaritan role after all this time? Sheer benevolence or is there something in it for them too?


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Topics: Personal Financial Management (PFM), PFM, digital banking, personalized finance

Author: Aoife Crean on Jun 29, 2017

The Deserving Under-Served – Shifting the Focus for Banks

The world of banking has remained unchanged for decades; when all about them were innovating and disrupting their sectors various, the bank did nothing, managing to continue its unilateral conversation to its one customer. The middle-aged man. The banking sector has done itself no favors by eliminating the woman from their branding strategy; this already eliminates 51% of the world’s population from their message and more importantly, the segment of society who makes the most purchasing decisions -85% to be precise- for the household.

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Topics: SMEs, Financial services for women, digital banking, banking and millennials, segmentation, segments

Author: Aoife Crean on May 5, 2017

PFM - the topic still on the tip of everyone’s tongue, but has the time come to stop talking and start doing?

Money is the big taboo, undiscussed in social circles. It is unheard of in polite culture to ask your friends what they earn, or how they manage their money, and yet it is something we all secretly wish we knew. Does our friend/colleague/neighbor have all the answers, whilst we make a hot mess of our accounts?

In fact, we often don’t even ask our banks for advice, so PFM, or Personal Finance Management seems to be the tool to put pay to all this ambiguity surrounding the issue of finances.

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Topics: Personal Financial Management (PFM), FinTech, PFM, invisible PFM

Author: Aoife Crean on Mar 16, 2017

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