Move Over Facebook: Why Runners Prefer Strands
Lately I’ve been experiencing Facebook fatigue. What began as a great way to stay in touch now suddenly feels like a mundane waste of time. The status updates have become borderline irritating and my own updates pose no exception. I recently ran a program that spit out the words I use most frequently in my updates. The results:
1.Run
2.Running
3.Marathon
4.Ran
5.Colorado
I’m from Colorado, which explains the last part. But the other 4 words made me think, “Wow, I talk this much about running? How annoying! It’s a wonder I haven’t been defriended by everyone I know.†My friends don’t have to say anything. I know they find my endless updates about running tiresome, and who wouldn’t?
Other runners. That’s who. Runners love talking about negative splits, wave starts, tempo workouts, GU shots, and Garmin watches. Most runners could talk about these things all day. So when a fellow running friend suggested Strands, I decided to give it a try.

Strands was developed by computer scientist and accomplished runner, Francisco Martin. Strands is a two-fold venture. The website, www.strands.com, is a free online training log and social networking site. Like Facebook, each user has a profile. Users can log workouts, meals, routes, and gear. They can also talk to other each other, offer tips and encouragement, and share images and videos. The second part of the venture is Team Strands.com/Mizuno, an elite-level team comprised of runners from across the United States. Unlike teams centered in one specific location, such as the Mammoth Track Club, Team Strands runners live across the country and are paid to travel and place well in races. It’s easy for them to stay in touch because, well, they have their own website.
Nearly everyday on Strands, an elite runner, often a member of Team Strands, is offering advice or support to a slower runner. The training log feature makes it easy for runners to see what others are doing. If you’ve just struggled though a long run, another runner, or even a coach, might look at your training log and offer feedback on how to improve based on your previous workouts. If the road you’re running lacks a water fountain, another runner in your area might suggest a better path.
Elite runners differ from pro athletes in other sports. They are approachable and, for the most part, shockingly humble. We, the running masses, love this about them, and yet, do very little to support them. We pay to run a marathon, not to watch the best run. But if we love this sport, we should support our elites. They are the ones who will take us to new heights; they are the ones who will accomplish the dreams we have yet to envision.
In the movie Field of Dreams, Shoeless Joe Jackson, a baseball player robbed of the ability to play the game he loves, delivers a poignant line. Stepping out onto a baseball field, he stares into the night sky and declares, “I would have played for food money. It was the game; the sounds, the smells.†In the end, Shoeless Joe tells us he would have played for nothing. Playing for nothing—a heartbreaking concept that, in reality, keeps the best runners from doing all they can to compete. The businesses that keep our elites running—and connected to the larger running community—are the businesses worth supporting.
So instead of wasting my time reading about what a high school friend did this weekend on Facebook, I have decided to invest my time on a site devoted to keeping me fit, well-informed, and well-connected to the sport I adore. At its best, a social networking site links us to the things we love. It’s even better if supporting that site helps to build a stronger running community—a community centered on encouraging the novice and sustaining the pro.

Melissa is a freelance writer and a runner living in Boulder, Colorado. She runs “to see the world, to stay healthy, and to feel free and at peace”. You can follow Melissa’s training as she pursues her goal of goal of qualifying for the BAA Boston Marathon by her 35th birthday at her Strands.com profile, www.strands.com/coloradomel.
You can follow the Team Strands.com/Mizuno athletes on Strands, read news and events on Facebook and follow them on Twitter.
Copyright August 2010

















