Strands Blog

We’re happy to announce, that as of today, we’re working with the fast growing start-up Kedin.es to offer personalized recommendations for their great service. Kedin is similar to US based Upcoming.org and Going.com as it provides users with a rundown of the latest concerts, art exhibitions, athletic races and interesting events in their cities.

To continue their growth, Kedin was looking for new forms of differentiation and personalization was key to their strategy. Kedin was impressed with Strands ability to drive increased engagement and customer loyalty on similar sites such as 11870.com and Blip.tv. With these goals in mind, Kedin was able to implement Strands in two functional areas of their site:

1.) Personalized Events Page: Once a user creates a profile, Strand’s automatically begins learning about their tastes and preferences and makes relevant suggestions.

2.) Related Events: Strands learns from all visitor’s behavior on the site and suggests related events in their area.

If you’re visiting Spain or already live there and are looking to bring out your inner socialite visit Kedin.es. Also visit our website for more information on how recommendations can dial up your social media site.