Strands Blog

Strands Recommender™ presents its first webinar in an ongoing series of customer stories, industry trends and implementation intelligence. This webinar addresses how to get the most out of Saas recommendations for online merchants looking to personalize the shopper experience. The recorded webinar is now available for those of you who missed the the live session. Watch the recording now.

The 45-min webinar discusses the best practices for optimizing implementation with the Strands Recommender and shares the experience of customer Nimli, an online marketplace for eco-brands as told by CEO/Founder, Rajat Arora. The key points summarize Strands best practices for:

1. Uploading your product catalog
2. Tracking user behavior
3. Installing recommendations for multiple use cases

These guidelines were followed by a walkthrough of Nimli’s current implementation on the product detail and shopping cart pages and ongoing improvements to them. In the next phase, Nimli will use personalized Strands recommendations in the purchase confirmation and abandoned shopping cart emails. Seventeen percent of the revenue is attributable to Strands recommendations, along with a CTR of 40-50% on the recommendations. Rajat also shares his key takeaways and best practices such as treating recommendations as a continuous process for improvement and leveraging the customization features. Learn more today by creating an account at recommender.strands.com.