We are happy to announce today that Strands will be powering the online personal finance tool that BBVA, one of the world’s largest retail banks, will be offering its customers (see BBVA press release here).
Developed by BBVA and Strands, BBVA Tú cuentas (You count, in Spanish) is an innovative personal finance tool that allows online users to manage their personal finances better, offering friendly analysis tools to better understand spending and savings. A 100% customizable interface, personalized suggestions, and versions for the iPhone, Blackberry and Nokia phones are some of the unique characteristics of BBVA Tú cuentas, being offered to BBVA customers.
BBVA has 4.1 million online customers performing over 1.3 billion annual online transactions. Strands Social Recommender, a key component in the solution, will help BBVA better understand its customers’ needs and behavior, offering them personalized suggestions of financial and non-financial products.
BBVA Tú cuentas is launched today in private beta with the following features:
- Analysis of personal financial information. BBVA Tú cuentas displays a graphical representation of the customers’ financial health, break-down of their income and expenses, as well as their evolution through time. Charts help customers better understand their finances and see whether they have done better or worse than planned over time.
- Categorization of transactions. BBVA Tú cuentas organizes all transactions into a series of categories, and customers can also use personal tags if they prefer them. Having data well organized can help customers make better financial decisions.
- Comparison tools. Customers can tag themselves and BBVA Tú cuentas will compare them to similar customers. Offering meaningful comparisons with similar customers will help people better understand their personal finances and put them into context.
- Budget Goals. BBVA customers can set up their budget and keep their spending within the limits of what they can realistically afford. Additionally, they can choose to be notified if they happen to go over their set budget.
- Alerts. Customers can configure their own financial alerts and BBVA Tú cuentas will notify clients whenever they cross predefined limits. To round things off, customers can also combine these Alerts with their Budget Goals.
- Just for me. The collective knowledge of BBVA user base allows for BBVA Tú cuentas to offer an automatic selection of personalized suggestions for customers to make better decisions. (1) Practical financial and consumer tips to inform customers before they make money choices; (2) short list of most liked products matching each customer spending patterns; (3) financial products and services that may better address customer needs; (4) relevant facts and insightful aggregate stats based on community behavior.
- Aggregation of accounts. BBVA Tú cuentas allows BBVA clients to keep all of their financial data conveniently in one place. In addition to aggregating their BBVA accounts, customers can automatically add any other bank and utility accounts they may have.
Other key characteristics of the Strands personal finance solution are:
1.- A powerful widget platform enables maximum customization with minimum set-up time. Each of our 20 widgets is a little application that performs a specific feature. Clients can personalize each tab with the widgets they choose, to view the content they need.
2.- Powered by Strands Social Recommender, BBVA Tú cuentas provides users with the best personalized suggestions possible, helping them find new ways to save money and invest.
3.- It comes with tailored versions for Blackberry, iPhone and Nokia (S60) browsers, so that the service can be used on mobile devices just as easily as it can be used on computers.
BBVA is a financial services group with more than $783 billion in total assets, 42 million customers in 40 countries and a market capitalization of approximately $85 billion.
We are thrilled to be working with them in this amazing solution!
