You know us as MyStrands, OpenStrands, MusicStrands and several other “strands”. Today we are doing what we believe is the next logical step for our organization: Rebranding Strands.

The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).

As we launch new services and expand our current offering, understanding taste strands will help us achieve our mission. It’s what powers our organization and is why we will now be known as Strands.