Strands: Rebranding MyStrands

You know us as MyStrands, OpenStrands, MusicStrands and several other “strands”. Today we are doing what we believe is the next logical step for our organization: Rebranding Strands.

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The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).

As we launch new services and expand our current offering, understanding taste strands will help us achieve our mission. It’s what powers our organization and is why we will now be known as Strands.

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2 Comments

  1. » Our Strands: MyStrands rebrands as Strands - Silicon Florist said,

    April 23, 2008 @ 2:06 pm

    [...] Why the name change? The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases). [...]

  2. MyStrands Social Player oferece integração com Last.fm via telemóveis Nokia | Remixtures said,

    April 30, 2008 @ 8:44 am

    [...] de recomendação. Começou por se chamar MusicStrands, depois mudou o nome para MyStrands e recentemente passou a designar-se Strands. Nos últimos dias, a Strands não tem parado de anunciar novidade [...]

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