As you know MTV used partyStrands during New Year’s Eve to create the coolest interactive experience ever in Times Square. People used their cell phones to send text messages, vote to choose music videos and answer trivia and polling questions on MTV’s 20×40 foot giant HD screen in front of the MTV Studios.

Watch a video of that night:

A total of 470 people joined partyStrands to interact and sent 2,450 messages during the two hours partyStrands was running (in intervals of 30 minutes). Over 1,000 of the interactions were text messages displayed on the screen, that could also be seen in real-time at MyStrands website or mobile website.

The rest of the interactions were responses to polls or people selecting music videos. We also had to activate the system to filter out messages that included swears (yes, creating that list was fun ) and messages which included first+last names.

One of the polls asked people to “Go Green in 2008!” and we were happy to learn that recycling was their choice.

“Go Green in 2008! How will you?”
a) recycle
b) drive a hybrid car
c) use biodegradable cleaners
d) eat organic food

The session ended with partygoers choosing Paramore’s crushcrushcrush music video over Lupe Fiasco’s Superstar and Fergie’s Clumsy.

All in all, it was a great event for partyStrands, MTV and everyone in Times Square. This event and others clearly demonstrate that interactivity is becoming part of everyday life in this connected society. Yes, event promoters and nightclubs out there, people are now connected even when they are not in front of their laptop. Why should we expect this connected generation to party the same way their parents did 15 years ago?

Check out some more photos in our Flickr page.