For English click here.

Nos alegra anunciar que MyStrands ha atraído 25 millones de dólares en financiación. El inversor de referencia es Antonio Asensio, propietario y Vice-Presidente Ejecutivo del Grupo Zeta, y los actuales inversores Debaeque y Sequel R&D también han apoyado a MyStrands en esta ronda. La inversión total en Mystrands desde el inicio se eleva hasta los 31 millones de dólares.

MyStrands ha tomado la decisión de permanercer independiente. Antonio comparte nuestra visión y ambición, y es la persona adecuada para ayudarnos a hacerla realidad: desarrollar tecnologías para entender mejor el gusto de las personas, y así ayudarles a descubrir cosas que no conocen y les pueden gustar.

Dr. Francisco J Martin

Antonio Asensio Mosbah

El futuro de la web gira en torno a la personalización. Canales personalizados de televisión, publicidad personalizada, experiencias personalizadas de compra de todo tipo de productos y servicios, personalización de noticias, música y entretenimiento personalizado allá donde estés… A esto ha estado dedicado nuestro equipo de 50 personas y, gracias a la financiación, seguiremos desarrollando nuevas tecnologías que nos permitan seguir avanzando en estas áreas.

Durante los últimos años hemos construido un potente motor de recomendación que es capaz de ofrecer recomendaciones instantáneas y personalizadas de diferentes productos y servicios a través del ordenador, el teléfono móvil y otros dispositivos conectados a Internet (sí, damos mucha importancia a la telefonía móvil, creemos que la personalización es clave en un mundo móvil…).

Ya hemos empezando a utilizar nuestro recomendador para ofrecer recomendaciones personalizadas de videos (anunciaremos algo muy pronto), películas y páginas web. En el campo de la publicidad, estamos trabajando para ofrecer publicidad personalizada en función del gusto, el contexto y la localización de las personas. Como sabéis, el recomendador funciona desde hace tiempo en el campo de la música, categoría en la que seguiremos introduciendo innovaciones en el futuro.

Sin duda alguna, este es un gran momento para nosotros.

(Si te interesa la nota de prensa oficial, puedes verla aquí).

Next week is an exciting one. Not only is there going to be great news but we will actively participate in these very interesting events:

Monday, June 18th

Nokia has invited us to showcase MyStrands Social Player in Nokia Connection 2007 in Singapore. Nokia Connection is an annual event and a wonderful opportunity to experience the future of design and technological innovation.

The attendees are mobile operators and distributors in the APAC region (excluding China), media, analysists, and other influencers in the APAC and China region.

Tuesday, June 19

Ericsson Connection in Singapore (Ericsson social event). Ericsson will be running partyStrands during its social event taking place during CommunicAsia 2007. Audience: mobile operators and other Ericsson clients.

CommunicAsia is Asia’s most comprehensive info-communications event. CommunicAsia 2007 will gather more than 67,000 industry professionals and decision makers from over 100 countries/regions. A place to talk about mobile in Asia!

Tuesday, June 19, from 3,45pm to 5,00pm

Digital Hollywood Hollywood at NXT Comm Chicago. Our colleague Stephen Venute, VP Strategic Alliances at MyStrands, will participate in the panel Personalized Mobile Experience - Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising. Digital Hollywood is the premier entertainment and technology conference in the country.

Wednesday, June 20, at 6,00pm

Supernova 2007. Supernova will have partyStrands running during the Evening Networking Gala.

The Gala will be open to all Supernova attendees and it will be hosted on the impressive Imperial Floor of the Westin St. Francis, which includes 2 of the area’s top restaurants with aerial views of San Francisco — Victor’s and Alexandra’s.

Put together by Kevin Werbach and The Wharton School, Supernova is where the most dynamic and influential people in technology come to share their visions, network, and learn. See the agenda here.

We are very honored to participate in the first edition of Mobile Monday Monte-Carlo that will launch tomorrow Monday June 4th, the evening before the opening of MEM 2007 and Global Messaging 2007. Jane Kwak will be presenting the MyStrands Social Player. Reitek and Telephia will also be there.

Thanks to Gianmauro for having us there!

Yes, the first time many Chinese use the Internet, or take a photo, is with a mobile. This is just one of the conclusions that Dan (partyStrands) and Trevor (aka mobileTrevor) heard during the Nokia Mobile Application Summit that took place in Beijing last week.

Some more impressive numbers are:
- 3.5 times as many Chinese have access to Internet via mobile than via computer
- There will be 500M mobiles users in China this year.

The Nokia Mobile Application Summit is Forum Nokia’s bi-annual customer event. Forum Nokia invited MyStrands to present partyStrands and the MyStrands Social Player to Chinese operators and content aggregators. It was an excellent opportunity for us to meet and follow up with some interesting players in the region. There were 17 Chinese media companies and 5 foreign ones represented among 500 total attendees.