En español aquí.
We are very excited to announce that MyStrands has raised $25 million in Series B funding. The main investor is 25 year-old Spanish media mogul Antonio Asensio, owner and CEO of the third largest media group in Spain, Grupo Zeta, with existing investors Debaeque and Sequel R&D also backing this round. Total investment in MyStrands amounts to $31 million thus far.
MyStrands has made the decision to remain independent. Antonio shares our vision and ambition and he is the right person to help us realize it. We develop technologies to better understand people’s tastes and help people discover things they like and did not know about already.
We feel strongly that the future of the web is about personalization. Personalized TV stations, personalized advertising, personalized news, personalized shopping, personalized music and entertainment experiences, wherever you happen to be, whether it’s at home, on the go, at your friend’s or at a bar… This is what our 50-person team has been focusing hard on and where we are headed with this funding.
During the last few years, we have built a powerful recommender engine that is able to provide real-time personalized recommendations of different products and services through computers, mobile phones and other Internet-connected devices. Yes, we place a lot of emphasis on mobility, we believe personalization is key in a mobile world…
We have started to use this recommender engine to deliver personalized recommendations of videos (to be announced soon), films and websites, with other content applications following thereafter. And we are working to deliver personalized advertising based on people’s tastes, location and context. As you know, we have already applied the recommender engine to music, an area in which we will keep introducing numerous innovations.
If you still haven’t found what you are looking for, don’t worry. We are here to help. Stay tuned.
(Click here for the official press release).