There are many things that make us love Beta Records. But clearly a big reason is their use of technology to help independent artists gain exposure.

Today we are pleased to announce that MyStrands has partnered with Beta Records to help their users and artists discover each other.

Beta Records is a ground-breaking grassroots music community that actively seeks out undiscovered talent and gives them exposure and opportunities that they may never otherwise have. For example, rather than relying on artists to solicit their music to the label, Beta literally hits the streets in the Beta Bus - a mobile recording facility that can record anywhere - in a campaign to search for talent in communities throughout the United States. More about them, here.

For those of us looking for more than just the popular stuff, Beta Records is the place to go and discover some great music talent.

MyStrands Social Player has just been selected as WINNER of the Orange Innovation Contest, during the Orange Partner Camp that took place in Cape Canaveral this week.

This is excellent news as the Orange Innovation Contest is designed to showcase radical technological breakthrough and innovation. It is a competition for the ‘best of the best’ and approximately 60 companies competed for the award.

As you know, MyStrands Social Player is a music player for mobile devices with two main characteristics: it is a music discovery tool and a strong community builder. You can read more information and watch a video here.

Congratulations to Ferran Soler (left) and Joseto Rubio (right) and to the rest of the team who did not get a chance to go to Cape Canaveral!

If you are in Oregon this weekend come down to Corvallis or Eugene, two great college towns, home of the Beavers and the Ducks. partyStrands will be running in several venues and parties. Here are some:

Bowling Alleys:
Highland Bowl. partyStrands has proven to be a great complement to bowling. Check it out!

Concert:
94.9 Jamz Radio Station, Eugene’s Hip Hop and Party Station, has organized the concert “ WOW Hall Rap Amateur Night“, and they will have partyStrands running in manual-DJ mode (this means, people cannot select the music, but all other options are still available).

Keep partying!

La dee dee la dee da… hear it from the nightlife diva herself, Crystal Waters who will be opening for the new in-house Thursday night production, POPulation: Music for the Masses at Element. This is a party for you!

Get ready for an extravaganza of resident DJs Steve Coleman and Bill Travolta, POP art surrounds, topped off with body painted POP Tart dancers and partyStrands.

More info here.

More information on upcoming parties here.