So, what is partyStrands?
partyStrands is an interactive service for party organizers, bars, clubs and DJs, that utilizes mobile phones, digital music and screens, and offers partygoers a new and fresh way to have fun.
(Download MyStrands (with partyStrands) for iTunes, Windows and Winamp here).

There is more… Partygoers can choose the music by using their cellphones, and also influence the night’s music. If partygoer Bill sends a text message requesting Nirvana and Trevor requests Green Day, not only will the music from these two bands be played, but the rest of the music will be automatically selected to appeal to Nirvana and Green Day fans. The music is chosen from the bar’s music library or a pre-selected playlist, and the song and album art are displayed on the screen, together with the names of the partygoers influencing the song.Some DJs or venues want to decide what music they play and when. They can disable the social programming tool and have full control. In this case, partyStrands displays the album art and song name on the screen. DJs can even display the name and images of their custom mixes. Merge your online, mobile and real worlds
If partygoers join as members of an online community (Myspace, MyStrands, Last.fm), the music will be played based on their music tastes as reflected by their online profiles. Also, their profile pictures or avatars will be displayed together with the text messages they send.
The day after, partyStrands helps you remember what happened last night; it automatically creates a web site for each new venue, where users can go and see the text messages, photos, partygoers, and the playlist, from last night’s party. All this information is updated real-time to the website and mobile website.
What if you are not at a party and looking for some fun? Get your mobile phone (or go online) and check out in real time what parties are taking place or what bars are open now, who is at the party, what music is playing and what people are saying. partyStrands is the best tool to decide where to have some fun.
Party 24-7, regardless of your location
partyStrands allows you to join in on the party where your friends are even though you are somewhere else. Imagine tonight you stay at home, you can partake in the party from your room and interact with your friends at the party, by sending messages and pictures, all from MyStrands.com or m.MyStrands.com. Of course, you can read, see, and “hear” what they are doing and the music that is being played.
Partygoers can interact for free via text messaging or through m.MyStrands.com. partyStrands is compatible with all mobile phones and works for all operators.
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The pictures below provide a glimpse of what you can expect at your next partyStrands party!
partyStrands at Dohwa, NYC


partyStrands users


partyStrands at Belchica, Barcelona

partyStrands at Imperio Pop, Madrid

partyStrands at Sanchos, Corvallis, Oregon

At Wonder Bar, Boston

At a club in NYC

DJ using partyStrands

The screen displays the name of the song and the album art. It also displays what partygoers are influencing that song.
MyStrands member joins the party
Myspace member joins the party
Last.fm member joins the party
Who is in the party?
Interact with others
Organize votes
Suggested artists. partyStrands displays some of the available artists that are associated with the active music playstream at the party
Most requested artists
Send pictures to the screen, everyone will see them
Go to MyStrands.com/parties, or to m.MyStrands.com/parties and see who is parting, right now.

If you are the party host, you are already familiar with the party control.














Techcrunch » Blog Archive » Let’s Get This Party Started! said,
November 16, 2006 @ 11:14 pm
[...] For TechCrunch Meetup 8 attendees — be ready to draw your mobile at the sight of partyStrands, the latest in interactive music entertainment projected on BED’s state-of-the-art-screens. With a simple text message (alias + artist) you will be able to influence the music and request a favorite artist from our music library. You can also interact with other partygoers via text messages sent to the screen, or email your pictures to the display, or even participate in votings. All the info about partyStrands is here. [...]
TechCrunch Japanese アーカイブ » NYパーティータイムの始まり! said,
November 17, 2006 @ 3:58 am
[...] とりあえずそちらにご待機いただいて、会場のBEDが音をあげるまで押し込めるだけ押し込んでいこうと、こういう段取りになりますので、よろしく。 スポンサー情報 TechCrunch Meetup 8 へご参加の皆さんにお知らせ — partyStrandsでは撮影のご用意をお忘れなく! インタラクティブ・ミュージック・エンターテイメント最先端の映像を、BEDが誇る最新鋭のスクリーンで楽しめます。シンプルなテキストメッセージ(アリ アス + アーティスト)で音楽シーンに影響を与えたり、大好きなアーティストの楽曲をライブラリからリクエストしたり、ディスプレイに自分の写真を送ったり、他の 参加者とスクリーン上でテキストメッセージのやり取りを楽しんだり、投票にも参加できる、このpartyStrandsの詳細はこちら。 [...]
Andy Tabar - A Young Entrepreneur » Top 5 Mediums with Total User Control said,
November 17, 2006 @ 11:04 am
[...] 2.— The Jukebox that Follows You MyStrands is a life of its own at a party near you. [...]
Let’s Get This Party Started! said,
November 19, 2006 @ 6:58 pm
[...] For TechCrunch Meetup 8 attendees — be ready to draw your mobile at the sight of partyStrands, the latest in interactive music entertainment projected on BED’s state-of-the-art-screens. With a simple text message (alias + artist) you will be able to influence the music and request a favorite artist from our music library. You can also interact with other partygoers via text messages sent to the screen, or email your pictures to the display, or even participate in votings. All the info about partyStrands is here. [...]
Let’s Get This Party Started! » JenIT said,
November 21, 2006 @ 2:00 pm
[...] For TechCrunch Meetup 8 attendees — be ready to draw your mobile at the sight of partyStrands, the latest in interactive music entertainment projected on BED’s state-of-the-art-screens. With a simple text message (alias + artist) you will be able to influence the music and request a favorite artist from our music library. You can also interact with other partygoers via text messages sent to the screen, or email your pictures to the display, or even participate in votings. All the info about partyStrands is here. [...]
» partyStrands @ MoMo Chicago on Dec 4th - Momochicago.com said,
November 25, 2006 @ 3:55 pm
[...] more on partyStrands… [...]
MobileSunday Barcelona 2007 at m-trends.org said,
January 21, 2007 @ 11:42 pm
[...] If you like football (soccer!), FC Barcelona is playing that night and there will be screens for you to watch the game, in a true Barcelona tradition. Before and after the match, we will have partyStrands running. [...]
Musicale.mobi » MobileSunday Barcelona 2007 said,
January 28, 2007 @ 2:25 am
[...] If you like football (soccer!), FC Barcelona is playing that night and there will be screens for you to watch the game, in a true Barcelona tradition. Before and after the match, we will have partyStrands running. [...]
PartyStrands - interactive moible fun? - The Red Ferret Journal said,
February 7, 2007 @ 12:57 pm
[...] PartyStrands. Billed as an interactive music and entertainment service for bars and clubs. You enter the party zone in a club, text the system and interact with everyone there on huge screens dotted around the venue. You can request songs, chat up the DJ or send photos to the screens. Check the blog. It sounds wild. Doesn’t it? Hmm… [...]
MyStrands Blog » MyStrands gets revamped with new features for the mobile, on-line and physical worlds said,
April 18, 2007 @ 3:10 pm
[...] new MyStrands includes a much-awaited personal version of partyStrands (more here), which allows everyone to host a partyStrands-enabled party at home or other social events; and [...]
MyStrands Blog » Oregon, the partyStrands state said,
April 18, 2007 @ 3:11 pm
[...] have partyStrands running in manual-DJ mode (this means, people cannot select the music, but all other options are still [...]
MyStrands Blog » Today in NYC: POPulation, Music for the Masses said,
May 1, 2007 @ 4:25 pm
[...] Get ready for an extravaganza of resident DJs Steve Coleman and Bill Travolta, POP art surrounds, topped off with body painted POP Tart dancers and partyStrands. [...]
Multimedias.mobi » MobileSunday Barcelona 2007 said,
May 6, 2007 @ 11:55 am
[...] for you to watch the game, in a true Barcelona tradition. Before and after the match, we will have partyStrands [...]
MyStrands Blog » The first time many Chinese use the Internet, is with a mobile said,
June 3, 2007 @ 11:41 am
[...] Summit is Forum Nokia’s bi-annual customer event. Forum Nokia invited MyStrands to present partyStrands and the MyStrands Social Player to Chinese operators and content aggregators. It was an excellent [...]
MyStrands Blog » Next week is a big week for us said,
June 12, 2007 @ 10:58 am
[...] Connection in Singapore (Ericsson social event). Ericsson will be running partyStrands during its social event taking place during CommunAsia 2007. Audience: mobile operators and other [...]
MyStrands Blog » The History of the Jukebox said,
June 27, 2007 @ 10:20 pm
[...] interesting overview, and see this slide of a partyStrands presentation last week at ETRE06. With partyStrands, the future of interactive jukebox has definitely [...]
MyStrands Blog » partyStrands interactive concert: Paul Van Dik said,
October 2, 2007 @ 12:16 pm
[...] Thursday partyStrands was featured at the Paul Van Dyk interactive concert at the Crystal Ballroom in Portland, OR. [...]
MyStrands Blog » partyStrands interactive concert: Paul Van Dyk said,
October 2, 2007 @ 12:48 pm
[...] Thursday partyStrands was featured at the Paul Van Dyk interactive concert at the Crystal Ballroom in Portland, OR. [...]
» MyStrands partyStrands: Bringing the backchannel to the forefront - Silicon Florist said,
October 3, 2007 @ 11:11 am
[...] partyStrands, the newest offering from the MyStrands team, takes the ever-popular backchannel concept and makes it an interactive component of parties, concerts, and other gatherings. It’s a Twitter-on-the-big-screen sort of concept that makes every partygoer with a cell phone part of the action. And I mean, seriously, are you a partygoer without a cell phone? Not likely. [...]
MyStrands Blog » What would 10k Brazilians do with their phones at a party? said,
November 8, 2007 @ 5:33 pm
[...] enough to attend, the organizers are asking that you take your mobile phone with you. Why is that? partyStrands will be [...]