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FinTech Pulse

Inbound Marketing for Banks and E-Commerce: Easy as 1-2-3!

1. INTRODUCING INBOUND

About a month ago, the Strands Marketing Dreamteam took a field trip to Madrid to attend the 4th edition of Inbound Marketing Made In (#IMMI16), jointly organized by ICEMDSeedRocket and InboundCycle


A lot of our learnings are readily applicable to the Strands world of financial services and e-commerce, so we thought we'd share the best knowledge nuggets with you, dear readers! 

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Topics: marketing for banks, inbound, e-commerce, content creation, inbound marketing

Author: Nicole Harper, Content Manager on Jul 22, 2016

The Future of Fintech is Africa

In May I attended Dotfinance 2016 in Nairobi, Kenya. A stellar roster of speakers, including Chris Skinner, Jim Marous and David Brear gave me a holistic overview of a market to which I'd recently been assigned, so I thought I'd share my findings here. 

Fintech may have arrived in South Africa, but East and West Africa are really leading the innovation charge. The entire continent is getting in on the Fintech fun with a unique competitive edge:

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Topics: Africa fintech, CBA, Commercial Bank of Africa

Author: Marco Esposito on Jul 12, 2016

Pain in the bot? Artificial intelligence in banking

UBIQUIBOTS: AI FOR BANKS

Bots (and articles about bots - oops!) are popping up everywhere these days.

Indeed, very few concepts have shot up the hype curve so fast, especially considering that the idea of conversational UI has been with us for a long time in various forms and under different denominations. It looks like a jungle, but all bots are essentially doing the same thing: adding conversational capabilities to FAQ and search.

You can read a good evolution and state of the art here and here. Personally, I had the pleasure of working for two companies that developed their own virtual assistant (basically a chatbot with a cute face). You might remember Anna, IKEA's robo-assistant - just one of a fairly comprehensive chatbot database here - although all kind of them have somewhat faded away now without significantly transforming our lives.

So, could it be different now that the worlds of bots and banking are colliding?

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Topics: Digital Transformation, Artificial Intelligence, bots in banking, AI, conversational banking, chatbots

Author: Luis Rodriguez, VP Product Strategy on Jul 6, 2016

How Digital Money Management Keeps Banks Relevant

At the end of the day, the bloodiest battleground in banking is "real-time analytics for relevance in the financial relationship, and the partnerships that go into that relationship that allow that to happen." This observation by Chris Skinner, founder of The Financial Services Club, is absolutely on point.

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Topics: Personal Financial Management (PFM), digital money management, customer retention, PFM, customer experience, digital banking

Author: Xavier Marcillac, VP Sales APAC on Jun 24, 2016

PFM as meaning: Michal Panowicz on the Digital Transformation

STRANDS INTERVIEWS Michal Panowicz, digital innovator

During the 2016 Temenos Community Forum (TCF) in Barcelona, Strands General Manager Pau Velando sat down with digital banking thought leader Michal Panowicz, SVP & Deputy Head of Digital Banking at Nordea. Previously, Michal worked at mBank, a digital frontrunner ranked by Forrester Research as the #1 online retail and SME bank in 2014. 

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Topics: Digital Transformation, PFM, digital banking, Michal Panowicz

Author: Nicole Harper, Content Manager on Jun 10, 2016

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